About Us

We are the Fired Up Founders: Michael Smith is from Springfield, Illinois and Krista Daniel is a St. Louis, Missouri native. We both currently reside in Carbondale, Illinois. And we’re both proud Salukis, Go Dawgs!

Around 2015, we had an idea to create a Jelly that could lend itself to sweet and savory dishes. Strawberry Habanero Jelly was born out of Krista’s love of eating her grandmothers homemade jellies and jams and Michael’s ingenuity to create something different. We continued to make more exciting jellies and jams out of our home kitchen till we realized we just couldn’t make enough to supply our friends and family. In 2018 we decided to create a business out of our creations and found a way to more suitably produce for the demand we saw from our kitchen. And now, as of early 2021, we supply over 170 retail stores with our delectable Jellies and Jams in Illinois, Missouri, and Kentucky.

We are Fired Up about more than just Jellies and Jams though. We want to see businesses treat their staff with dignity and fairness. We want to 

see businesses help their communities and inspire future generations to do great things. We love our local community!

~Try our Strawberry Habanero Jelly on your morning bagel, but don’t stop there. It makes a great glaze on ribs, chicken, and shrimp. Or you could spread it on a pulled pork sandwich or deli club sandwich. 

~Our Cinnful Peach Habanero Jam also makes a great glaze on ham or pork chops.

~Try our Strawberry Vanilla Rhubarb with deer sausage as a sweet and salty treat  or pour over waffles for a breakfast delight! 

Our products are Fired Up with enthusiasm for good food!

We created our spicey recipes: Strawberry Habanero Jelly & Cinnful Peach Habanero Jam with two things in mind. One, many of us have ordered something spicy from a restaurant and know you get one of two things, either it’s not spicey at all or they’re trying to punish you for liking spicy food. The other thing is, some people have decided they don’t like spicy food at all because they tried something once and got burned. We have solved both these problems by creating recipes that perfectly balance sweet and spicy. When asked “how spicy our products are?”, we reply by assuring people that we are trying to sell jelly and jams not milk!

Our strawberry vanilla rhubarb gets spiced up with vanilla instead of habanero! Making this flavor full of excitement, but not heat!

The best way to help us grow is to share our products with your friends, share our posts on social media and share your love for our products. Like us on Facebook, follow us on Instagram and Pinterest!

When you shop with us you are becoming part of the FIRED UP family. A family of local business supporters who share a FIRED UP Spirit for good food and exciting flavors.  

And Remember good food always taste better when you share it. The possibilities are endless! Spread the love, spread the jelly!